How to Find a Quality Copywriter
If you want to generate an income on the internet, you are going to need a website. If you want that website to help you be profitable, it needs to be really well written. Unless you are a seasoned copywriter yourself, you will want to employ a copywriter to develop the text for your web site. A great copywriter can help you bring in so much more money than you could hope to see if you tried to compose the copy yourself. Of course, not all copywriters are effective. Some have great talent. Some, on the other hand, have no talent but are trying their hand at copywriting because someone told them that online writing would be simple. Below are a few ways to help you distinguish the good copywriters from the bad copywriters.
Does the copywriter have his or her own site? Any copywriter who wants to create web copy should have a web site that features their biography, a resume, a couple of samples and anything else they want to share. If the copywriter doesn't have his or her own website, how will they help you put up yours? Look at the copy on their site as well. If you notice lots of mistakes, this is a bad sign.
Do you react well while you read the text on the copywriter's website? This involves more than merely noticing grammar and spelling errors. Do you have any sort of emotional reaction to the words on the site? Does it cause you to warm up to the writer? Does the copy make you want to keep reading and learn more about the writer? Does the website copy make you feel like you want to hire that person instantly? Does website copy make you want to run for the hills? Does website copy make you angry? These are all really crucial reactions and they require your attention.
Do some background research on the copywriter. Try to look for reviews on online discussion boards and third-party websites. It's very likely that the only reviews you are going to find on the writer's site are going to be positive. Do a search for the copywriter's name to see if any reviews or testimonials pop up in click for more places that are not run or that cannot be manipulated by the writer. These pstings merit attention. It is wise to ask the writer for references also. You should actually get in touch with each reference and obtain an honest opinion about the writer from each person.
Make sure you spend at least a little time reading samples provided by the writer. It is a good idea to inquire about samples beyond the samples that are available on the web site. This is especially vital when you're trying to employ a writer who claims to be an expert in a particular area. If the writing is obscure and reads like a regurgitated Wikipedia article, it is time to move on.
You have a number of choices available to you when you're trying to see whether or not to hire a copywriter. It's crucial to do your research and look beyond the writer as a person and find out what you can about his or her reputation and character.